SS – BOS – Column – April – 2022
The digital theme continues in motorsports, centering around the fan experience and increasing engagement. This month we will look into the growth of non-fungible tokens (aka NFT) and its use in the sports industry. As another new class of digital asset, NFTs are taking the over the sports world by storm. The increased visibility and … Continue reading SS – BOS – Column – April – 2022
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